ISH Holding
ISHHOLDING

Independent companies.
One house.

A mark for ISH Holding — three columns bound by a single bar.

01The mark

Three columns, one bar.

Each column is an independent company. The bar is the house that holds them. Use the mark alone at small sizes; the lockup carries the name beside it.

02Lockups

One system, five drawings.

Choose a drawing and a field, then take the file. SVG for print and identity. PNG for slides and the web.

ISHHOLDING

03Colour

Ink, paper, quiet metal.

Ink

#0C0C0B

Primary. Print, signage, wordmark.

Paper

#F2EDE4

Ground. Stationery and reverse.

Stone

#8A857C

Secondary type and captions.

Pewter

#B7B0A5

Quiet metal. Plaques, foil.

04Type

Constructed mark. Retail type.

Display

Cormorant

Headlines, the ISH word, and editorial lines. The mark is drawn; the name is typeset.

Body

Outfit

UI, captions, and the HOLDING line. Geometric, quiet, even in small caps.

05In use

How it sits in the world.

ISHHOLDING

Visiting card

ISHHOLDING

Private correspondence. The mark lives top-left, never centred on a letter sheet.

Letterhead

Limestone townhouse at dusk
ISHHOLDING

Door plaque

Avatar

06Files

Take every drawing.

Vector on a transparent ground, ink colour. Use paper-on-ink from the lockup stage when you need the reverse.

  • Mark

    ish-mark.svg

  • Lockup

    ish-lockup.svg

  • Stacked

    ish-lockup-stacked.svg

  • ISH

    Wordmark

    ish-wordmark.svg

  • ISH

    Seal

    ish-seal.svg