ISH Holding

Approach

How the house is kept.

ISH is a holding company, not a fund. It was formed to build and hold two operating companies — and to be a permanent home for work that belongs here.

  1. 01

    Build, then hold

    ISH exists to fund and hold the companies we are building. There is no fund clock and no obligation to sell.

  2. 02

    Two companies

    Blushh in beauty. Keys.in in lodging — booking, software, and the desk that never clocks out. Attention stays on those two.

  3. 03

    A house, not a pitch

    The work is operating companies. The house is the capital and the name above them.

A limestone townhouse at dusk

What we hold.

  • Keys.in. An operating system for small and independent motels.
  • Blushh. A marketplace for artists, bookings, and beauty products.
  • Ish holding llc, Wyoming, 2026.
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